Marketing & SEO
How people find you online, and what to do once they do. These notes explain search, local listings, analytics, and the path a stranger takes to becoming a customer - without the hype.
Your reputation gets built online whether you manage it or not.
The free listing that shows up before anyone clicks your website.
The path a stranger takes to becoming a customer - and why it helps to think in stages.
What you can actually learn from your website traffic - and what to ignore.
How search engines decide what to show - and what that means for your business.
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Practical notes on running a small business more efficiently - tools, workflows, and the occasional observation from 30 years of systems work. Short, useful, and infrequent.