Marketing & SEO
How people find you online, and what to do once they do. These notes cover your Google listing, your reviews, and the customer list you already have.
Good SEO now covers the map listing and the AI answers, and both get built from the same few things. Here's what they are, and what to skip.
You probably have a list of past customers. Here's the first email to send them.
The reviews that bring in work are the ones that name the problem you fixed.
The free listing that shows up before anyone clicks your website.
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Every so often I send a short note about something I fixed for a small business, or a tool worth knowing about.