Marketing & SEO
How people find you online, and what to do once they do. These notes explain search, local listings, analytics, and the path a stranger takes to becoming a customer - without the hype.
One of the most valuable things you own, and most of it goes unused.
Your reputation gets built online whether you manage it or not.
The free listing that shows up before anyone clicks your website.
The path a stranger takes to becoming a customer - and why it helps to think in stages.
What you can actually learn from your website traffic - and what to ignore.
How search engines decide what to show - and what that means for your business.
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Practical notes on running a small business more efficiently - tools, workflows, and the occasional observation from 30 years of systems work. Short, useful, and infrequent.