Getting Paid: Deposits and Payment Terms
Most unpaid invoices are preventable before the work starts.
The most common small business horror story
It's rarely a bad product. It's a customer who took the work and never paid. Ask around and you'll hear the same story over and over: a big invoice that went unanswered, a client who went silent, months lost to chasing money that was already earned.
By the time you're at that point, your options are a collections agency or small claims court, and neither is fast or pleasant. The good news is that most of it is preventable before the work ever starts.
Get a deposit up front
The single most effective habit is asking for money before you begin. A deposit does two things: it covers you if the client disappears, and it tells you early whether they're serious.
For most small jobs, a deposit of a quarter to a half of the total is normal and expected. If someone won't put anything down, that's useful information before you've done the work, not after.
Put payment terms in writing
"I'll pay you when it's done" is not a payment term. Before the work starts, write down and agree on:
- When payment is due. On delivery? Within 15 days? Spell it out.
- How they pay. Card, bank transfer, check.
- What happens if it's late. A late fee, or a pause in work, stated plainly.
- For bigger jobs, progress payments. Break the total into stages so you're never far ahead of what you've been paid for.
This doesn't need a lawyer. A short, clear written agreement or even a detailed invoice that both sides accept is enough for most small businesses.
Make it easy to pay you
Some late payments aren't bad faith, they're friction. Send a clear invoice promptly, offer an easy way to pay, and send a polite reminder a few days before the due date. Getting paid should never depend on the customer hunting down how to do it.
If you're already owed money
Stay calm and businesslike. A clear, firm written request that references your agreement carries far more weight than an angry phone call, and it builds a record if you ever need one. Put it in writing, keep it factual, and keep copies of everything.
The bottom line
The work you do for free by accident is the work you didn't set terms for. A deposit up front, clear terms in writing, and progress payments on larger jobs move the risk off you and prevent nearly all of the money-chasing.
Set the terms every time, before the work starts. It feels awkward once and saves you a nightmare later.
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