Why Your Website Needs Regular Updates
The upkeep that runs fine right up until it doesn't.
The site that runs fine until it doesn't
A website needs looking after once it's built. The software behind it keeps changing, and the parts that don't keep up become the way trouble gets in.
When a security flaw turns up in a popular plugin or platform, the fix usually comes out quickly. The sites that get broken into afterward are mostly the ones still running the old version. Their owners didn't do anything wrong on the day it happened. They just hadn't updated in a while.
What actually needs updating
If your site runs on WordPress or a similar platform, three things need regular attention:
- The core. The main platform software itself. Updates here often close security holes.
- Plugins. The add-ons that handle contact forms, galleries, booking, and the rest. These are the most common way in, because there are so many of them and they come from many different authors.
- The theme. The template that controls how your site looks. It gets updates too.
Each one that falls behind is a door left unlocked.
What a neglected site actually costs
A site that's compromised rarely just goes down. More often it gets turned against you without anyone noticing:
- It's used to send spam, which can get your domain blacklisted.
- It's made to host scam pages under your good name.
- Visitors get redirected somewhere else, so you lose the customer and never know why.
The worst part is the delay. This can run in the background for weeks before anyone notices, and by then the damage to your reputation is done.
You don't have to chase every update
You don't need to install every update the moment a notice pops up. Some updates break things, so take a middle ground:
- Security updates should go on promptly.
- Everything else can wait for a regular check, ideally with a backup taken first so you can undo a bad update.
- Someone should own this. On most small business sites, "everyone assumed someone else was handling it" is the real problem.
Website updates are like changing the oil. Skip them long enough and the failure is sudden, expensive, and public.
Want help applying this to your business?
One local person who looks after your office's technology every month, on a checklist, from $150 a month.
Get practical notes on small business operations in your inbox.
Every so often I send a short note about something I fixed for a small business, or a tool worth knowing about.