Your email address is costing you clients
The Small Business Email Checkup fixes the most visible credibility problem in your business: a generic, unprofessional email setup that signals you're not quite established - even when everything else says otherwise.
Done for you. Completed in days, not weeks.
We'll confirm what you have, what needs fixing, and which option fits before any work begins.
A @gmail.com address says more than you think
When a prospect receives a proposal, an invoice, or a follow-up from yourname@gmail.com, they notice. They may not say anything - but it registers.
A generic email address quietly signals that your business isn't quite established. It's the digital equivalent of a business card printed at home: the work may be excellent, the price right, but the presentation undercuts the confidence you're trying to build.
The same problem exists in a subtler form for business owners who have their own domain but use it as a forwarding address. The address looks right on the surface - hello@yourbusiness.com - but it arrives in a personal Gmail inbox, lacks proper deliverability configuration, and behaves exactly like a personal account because it is one. Emails sent from that setup are more likely to land in spam. Your domain is easier to impersonate. And nothing about the setup reflects the business you're building.
Most small business owners don't realize this is a problem until it's already cost them something.
Email is one of the most visible parts of your business. It should reinforce your credibility - not quietly work against it.
A complete review and fix of your business email setup
This is not a consultation. You don't receive a list of things to do yourself.
I review your current email configuration, identify every problem, and fix it. When the work is done, you have a professional, properly configured email setup: clean address, reliable delivery, organized inbox, and the infrastructure in place to protect your domain and your reputation.
Everything we address
-
Your email address: Professional, on your domain, reflecting your business correctly
This means you@yourbusiness.com instead of yourbusiness@gmail.com. It's a small change with an outsized effect - a domain-based address signals that you're established, that your business is real, and that you take it seriously. It's one of the first things prospects and clients notice.
-
Catch-all address: Captures every email sent to your domain regardless of what address it was sent to - nothing slips through
Think of it as a safety net for your domain. If a client emails the wrong address - info@ instead of hello@, or an old address you stopped using - it still reaches you instead of bouncing back to them. It also means you can hand out address variations for different purposes (a project, a form, a role) without creating a separate inbox for each one.
-
Email authentication: SPF, DKIM, and DMARC configured to protect your domain and ensure reliable delivery
These are invisible records in your domain's settings that tell receiving mail servers your emails are legitimate. Without them, your messages are more likely to land in spam - even when someone you've emailed before is expecting to hear from you. They also make it much harder for scammers to send emails pretending to be from your domain. Most small business setups are missing one or more of these; they're not visible to you, but every mail server your email passes through checks for them.
-
Inbox organization: Filters and rules that automatically sort incoming email so the right messages land in the right place
A busy inbox where everything lands in one pile makes it easy to miss things. I set up filters that automatically sort incoming email as it arrives - separating client messages from newsletters, receipts, notifications, and everything else. The goal is a working inbox where what needs your attention is easy to find, and everything else is out of the way.
-
Email signature: Clean, professional, with your name, title, business, and contact information
Your email signature is the last thing every recipient sees, and most small business signatures are either missing, inconsistent, or cluttered. A well-formatted signature with your name, title, business name, phone number, and website does quiet work on every email you send - it makes it easy for people to reach you and reinforces that you run a real, established business.
The same checkup and fixes. The difference is whether you need to move platforms.
Both tiers include the full email review and every fix. The difference is whether your current setup can be configured where it is, or whether you need to move to a proper business email platform first.
Email Checkup + Configuration
"I have (or can get) a proper email platform"
What's included:
- Assessment of your current email setup
- Professional email address configuration on your domain
- Catch-all address setup
- SPF, DKIM, and DMARC configuration
- Inbox filtering rules and auto-organization
- Professional email signature
Email Checkup + Configuration + Migration
"I'm still on Gmail or using a forwarding address"
What's included:
- Everything in Email Checkup + Configuration, plus:
- Full platform migration to Google Workspace or Microsoft 365
- Domain DNS and MX record configuration
- Email history migration (where applicable)
- New account setup and verification
| Configuration ($199) | Configuration + Migration ($349) | |
|---|---|---|
| Email setup assessment | ||
| Professional address configuration | ||
| Catch-all address | ||
| SPF / DKIM / DMARC | ||
| Inbox filters and auto-organization | ||
| Professional email signature | ||
| Platform migration (Google Workspace / M365) | ||
| DNS and MX record configuration | ||
| Email history migration | ||
| Fee credited toward Efficiency Checkup |
This is also a starting point
The Email Checkup is designed as a low-risk way to start working together. Your full fee - $199 or $349 - applies toward the Small Business Efficiency Checkup if you decide to expand the engagement within 90 days.
The Efficiency Checkup covers your full business: workflows, software, automation, organizational systems, and costs. Most clients who go through the Email Checkup find that email was just the most visible problem. The Efficiency Checkup finds the rest.
Learn about the Small Business Efficiency CheckupThis is for you if...
- You're using a Gmail, Yahoo, or other personal email address for business
- You have a domain email address, but it just forwards to your personal inbox
- You're not sure whether your emails are landing in spam
- Your inbox is disorganized and you're missing or losing track of messages
- You want a professional email setup without spending your own time figuring it out
What you need to know before getting started
How long does this take?
Do I need to do anything?
Which email platform do you recommend?
What is a catch-all address and why does it matter?
What is SPF/DKIM/DMARC? Do I actually need it?
I have email included with my web hosting. Can you work with that?
Does my fee apply toward the Efficiency Checkup?
What if I'm not sure which tier I need?
Not ready yet?
If now isn't the right time, join the list. I occasionally send practical notes on running a small business more efficiently - no fluff, no hard sell.
Fix your business email. Start looking like the business you are.
If your email setup isn't working as hard as you are, this is the fastest, lowest-risk way to fix it. Most clients are fully set up within a week.
We'll confirm what you have, what you need, and which option is the right fit before any work begins.